Chelsea Truck Company teams up with Pure London

The UK’s largest gathering of fashion buyers will converge for the Pure London event at Olympia London with a very special guest: the Chelsea Truck Company Jeep Wrangler Black Hawk edition in a stunning pink livery.

 

Although Pure London is the most comprehensive fashion retail event in the UK, showcasing footwear, accessories as well as ready to wear collections from over 700 mid to high-end brands and designers, the Chelsea Truck Company Jeep, which will be parked outside the venue, will no doubt turn many heads thanks to an innovative wide track styling package.

 

Afzal Kahn’s resplendent design is not a stereotypical caricature. The principal British designer captured subtle influences and recreated a resonant design with a contemporary feel, creating a space that celebrates the exuberance of passion, a place of opulent beauty tempered by an aura of style that personifies the Chelsea Truck Company way of life.

 

The strong use of rich and multi-layered patterns within the interior exemplifies this look. The vehicle exudes the calm elegance of a visual journey.

 

The decorative potential of light and shadow typically distills the boldness of vibrant colours in an expression of nuance, hue and pigment variation.

 

One of the most stylish event destinations in the London trade calendar, if you are looking for ideas on things to do in London why not join the almost 20,000 people who will visit Pure London on the 9th to the 11th of Feb.