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PROJECT KAHN®
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Chelsea Truck Company - Bespoke Vehicle Customization

Established in 2013, Chelsea Truck Company specializes in bespoke vehicle customization, transforming iconic 4x4 vehicles like Land Rover Defender, Jeep Wrangler, Mercedes G Wagon, and INEOS Grenadier.

Intro.

PROJECT KAHN® - a luxury online automotive fashion platform. Specialising in bespoke collections of wheels, accessories, clothing and merchandise, All of which are brought to you by chief designer Afzal Kahn.

Countless hours of design, development and refinement at Kahn Laboratories HQ have led to the creation of these exclusive collections.

Every vehicle begins with a clear vision and a sense of purpose. From the first pencil sketch to detailed design renderings, 3D CAD modelling, and precision engineering, each stage is thoughtfully executed with an uncompromising eye for detail. Prototype development, bespoke tooling, parts manufacturing, and intellectual property protection are all handled in-house ensuring total control over quality, craftsmanship, and innovation. It's a thoroughly British approach: meticulous, refined, and entirely original.

From precision body styling and signature KAHN® details to hand-stitched leather interiors, every Chelsea Truck Co. vehicle is tailored to perfection. Whether you're commissioning a luxury Defender or refining a Land Cruiser, our bespoke 4x4s redefine the modern "Chelsea Tractor" with unmatched presence, style, and performance.

We respect the original design language of every vehicle while daring to challenge convention, creating standout trucks that are anything but ordinary.

Guided by his philosophy, 'The road is my catwalk,' Afzal Kahn has remained a pioneer and leading figure in bespoke automotive design, renowned for his progressive customisations in Britain and beyond since 1989.

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