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A Revolution Of A Different Kind

Dec 10, 2019


Renowned for style and sophistication, London’s King’s Road is one of the most famous streets in the world. Historically the epicentre of progressive movements in culture, fashion and style; frequented by mavericks from Vivienne Westwood to the Rolling Stones, this well-known street is now home to a revolution of a different kind.


Nestled inconspicuously amongst the rows of chic boutiques and exclusive restaurants on the King’s Road, you will find the Chelsea Truck Company, headed by acclaimed British designer, Afzal Kahn, who is causing quite a stir in the capital by opening up a world of new possibilities for the city’s fashion conscious drivers.


The bespoke vehicle manufacturer provides the most discerning motorists, who want something different, with the opportunity to design their own vehicle from the ground up. Think tailoring, for cars.


As the name suggests, the Chelsea Truck Company do not just deal exclusively on three SUV models – Jeep Wrangler, Land Rover Defender and the Mercedes G-Class...


Their expert craftsmen also focus their efforts on a range of new sophisticated timepieces.


The Chelsea Truck Company design and handcraft each timepiece themselves, earning them a reputation for unrivalled quality and craftsmanship. The care and attention to detail far exceeds anything mass produced can offer, with each timepiece designed to be an extension of the owner’s personality.


For the automotive connoisseurs who choose the Chelsea Truck Company, these are not just watches designed by Afzal Kahn, they are objects of fashion.


These beautiful watches are available in a range of colour combinations and feature 40mm steel casing and is water resistant up to 50 metres.


Coupled with the Afzal Kahn signature, these exquisite timepieces are akin to the ornate inner-lining of a finely tailored suit; only the one who has a timepiece affixed to his or her wrist has knowledge of the lavishness within and can quietly enjoy owning something truly special.


It is unsurprising then that the company see themselves as an automotive fashion house rather than just a vehicle manufacturer, and upon learning that, suddenly their positioning on the King’s Road amongst the chic boutiques starts to make a lot of sense.


The tasteful Londoners that the company attract have two choices of showroom in the Royal Borough, with another outlet nestling nicely in Kensington, Kensington High Street to be precise.


Despite the rapidly increasing international growth, the company’s vehicles stay true to the spirit of the King’s Road; they are pioneers of individualism.


The Chelsea Truck Company is revolutionising our relationship with cars, allowing us to bring originality to the most homogenous of products. Much in the same way as the King’s Road has shaped what music we listen to, what clothes we wear and how we perceive the world; its latest occupant is changing what we choose to drive.


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